Birth of a Salesman

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In May, , for example, Trudeau tucked promotions for certain Canadian goods into his talks with Algeria on the NorthSouth dialogue. Then the word percolates down through a highly centralized bureaucracy—We should do more with Canada. The last time that he visited Malaysia, in , for example, Trudeau luxuriated in general chats about a wide variety of Pacific issues.

Even his all-out diplomatic efforts in the past have produced few significant economic results for Canada. In the Trudeau government adopted the Third Option—a long-term strategy to strengthen the Canadian economy by reducing reliance on the United States. Armed with this notion, Trudeau undertook a series of transatlantic junkets, determined to forge an elusive contractual link with the European Economic Community EEC.

After two years of taxpayer-financed tours to nine capitals, a unique framework agreement was signed.

The birth of a salesman

Some Canadian trade experts feel that Trudeau was an innocent abroad during the framework talks. His spate of trade talks in , for example, paralleled his progress across three continents to promote the North-South dialogue between developed and developing nations. Last January the government moved the trade service out of the industry department into External Affairs. Meanwhile, some Far East experts say that Trudeau might fare better in Asia had his government developed a detailed policy for the region. Canada will not know until whether or not the prime minister managed to sell a second CANDU nuclear reactor to the Koreans.

And he launched a long-term project to interest the Koreans in certain Canadian lumber products.


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The most visible mark of his success, however, also constitutes an earthy footnote to the Trudeau saga. The prime minister raised the matter in subsequent meetings, and the landing rights were granted. In Canada had 10 per cent of the Korean livestock market. Canada has held that position throughout Browse Issues Search Subscribe Now.

Click to View Article Pages. With politics and trade now locked hand in glove, the reluctant and haughty Trudeau has been prodded into the s as the point man on the sales team.

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In January, , stranded by blizzards while skiing in Lech, Austria, Tru- deau missed two key diplomatic meetings and then mused playfully that the worst ordeal was the disappearance of avocados and fresh fish from the Austrian hotel menu. Trudeau continues to concentrate on his traditional concerns— North-South relations, disarmament and the creation of a francophone commonwealth.

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    Birth of a Salesman

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